Truthfully, getting too comfortable is one of the main killers of business growth.
Get out there, push yourself and your team. Excite your investors. Excite your customers.
But most of all? Excite yourself.
That’s why we all went into business in the first place, right?
PR is a long-term investment in your relationship with the media, and is an absolute must to remain competitive in the modern world we live in.
And it can be a slow-burn, especially depending on your budget and the stage of business you’re currently at.
But one thing’s for sure: if you want to stand out in your niche, you’re smart to start today, no matter how small your commitment.
Take the first step.