It’s that time of year again – Facebook is updating it’s algorithm to make the News Feed a more ‘user friendly’ experience for its audience. As marketers let out a collective groan of despair, we look at what’s changed and more importantly, what it means for you. Continue Reading
A small, independent Dorset business – or a business anywhere, for that matter – can go from courting the local audience to widespread, national coverage in 3 simple steps:
Easter is in the air! We’re feeling happy, relaxed and ready for a change in seasons, that’s for sure!
So before you head off on a well earned break, grab a cup of coffee and spend 5 minutes looking through some of our favourite Easter Marketing Campaigns from the past few years. Enjoy!
Many businesses are surprised to know that PR can be one of the most effective tools in attracting new audiences, generating more sales and gaining the upper hand on your competition.
The importance of communicating your value to the marketplace cannot be underestimated.
But when is the right time to start? Continue Reading
Valentine’s Day is a perfect opportunity for retailers and B2B companies to get creative with their marketing and have some fun.
From tongue-in-cheek, to quirky, bold, sexy, sentimental and serious, here are 14 of our favourite campaigns from around the world… Continue Reading
In The Bag PR welcomes a new member to its team, Marie Nayaka who joins as the company’s Social Strategist. In The Bag PR is an independent, Dorset based communications agency that specialises in PR, Marketing and Social Media. Since its creation in 2013 the agency has worked with a range of luxury and specialist clients across the country. Set up by Sophie Kermani and Pippa Gibb last year, the company has grown rapidly and is constantly looking for new and exciting ways to market businesses and people. Continue Reading
We’ve been busy working with top chef, and owner of The Dining Room Weymouth, Taher Jibet. Our brief from Taher and The Dining Room was to build his personal profile as a chef as well as shout about all the fabulous things happening at the restaurant. Over time we have secured online and print PR opportunities for Taher where he has been positioned as an expert in his field, his recipes have been printed, his advice offered and his picture placed in target publications. Continue Reading
We’re often asked how we get such great coverage for our clients, is it all about who we know, or is it simply down to our mad PR skills? Although we’re not going to tell you all of our secrets we’re happy to share some of our knowledge, especially when it comes to the dreaded press release. Continue Reading
An extremely important part of what we do – is to ‘build profiles’ for our clients. It is an ongoing process that takes time and lots of effort! Taher Jibet chef proprietor of The Dining Room restaurant is constantly in the forefront of people’s minds when it comes to Dorset Chefs. Continue Reading
From advertorial to advocate, SEO to USP – In The Bag PR offers a jargon buster to help you navigate the world of PR.
Public Relations is an interesting industry to get your head around, most people know they need PR but aren’t entirely sure what’s going on behind the scenes at their PR agencies or with their in-house marketing teams. This blog will help explain a little about PR, and some of the most common phrases we PR types throw around. Continue Reading