Where Do You Want Your Product Brand To Be In Five Years?

“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure.
But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals.
If you want your product business to scale the dizzying heights of global fame, or if you want your brand to generate enough income for you to retire early to a beach in Thailand (mmm, yes please!) then this post is for you.
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Hello October!

Hello October, where did you come from so quickly!?

We’re on the countdown to Christmas (yes, the ‘C-Word’) with only 85 days to go! Keep a look out for some great PR tips on our blog over the next month, we’ve got some great posts lined up.

And if you’re looking to get serious about your seasonal PR this year, get in touch with our friendly and knowledgeable team on 01305 458149 for a confidential discussion on your requirements.

To your PR success!

The team at In The Bag PR xox


Pros & Cons of In-House PR

A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth.
Hot on the heels of this undeniable proof, I too bought said wonder cooker. And waited for the results to come pouring in…
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Hello Editors! Product PR Gifting Guide For Brands

There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…

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Hello September!

Hello September!

Our quote today is from Albert Einstein, “Creativity is intelligence having fun.”

We hear you, Albert!

Look out for lots of creative insights on our blog and social media over the next few weeks. And if you’re ready to take your brand to the next level, we’re here for a confidential discussion on your situation.

To your success!

The team at In The Bag PR xox


How To Land Amazing Product Placement Opportunities

Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘.
But how does it happen?  Is there a secret recipe for product placement success? And if so, “Argh WHAT IS IT?”
If you’ve ever asked these questions, you’ll love this week’s post! We’re sharing our 4 Step ‘How-To’ formula for getting your products placed in magazines, newspapers, blogs… or anywhere your target market is congregating, wallets open and waiting to buy.
Ready? Let’s go!

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40 Lessons Part 4: The Future

Hi there, welcome to the final installment in our ’40 Things We’ve Learned From 4 Years in Business’ series.

In Part 1 we covered the big topics of Foundation, Fear & Faith, Part 2 covered our lessons on Teamwork & Trust, and last week in Part 3 we talked about our Customers. Go ahead and catch up if you need to 🙂

And so this week, we’re talking about THE FUTURE. And even though things may change, our plans for the future of our business are positively influenced from everything we’ve learned so far on our road to success.

Ready for our last 10 Lessons? Let’s get started!

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40 Lessons Part 3: Customers

Hi there, welcome to Part 3 of our new ’40 Things We’ve Learned From 4 Years in Business’ series.

If you’re new to the blog, last week in Part 2 we shared our insights about Teamwork, and back in Part 1 we covered the big topics of Foundation, Fear & Faith. Go ahead and catch up if you need to 🙂

And so this week, we’re talking about CUSTOMERS. We’ve learned a lot (fun lessons as well as difficult ones) and we’re excited to jump in and share with you today.

Let’s get started!

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40 Lessons Part 2: Teamwork & Trust

Hi there, welcome to Part 2 of our new ’40 Things We’ve Learned From 4 Years in Business’ series.

Last week in Part 1 we covered the big topics of Foundation, Fear & Faith. If you missed it, you can check it out here.

We’re so fortunate – dare we say, #blessed – to consistently work with some amazing people who are at the top of their game. And in year 2 of our business, 2014, we brought more people on board as our client base and service offering grew.

So this week, we’re talking teamwork & trust. Here’s what we learned…

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40 Lessons Part 1: Foundation, Fear… and Faith!

Hello and welcome back to our blog!

This month, we’re doing something really different from our usual posts, by sharing ’40 Things We’ve Learned From 4 Years in Business’.

Today is Part 1 and we’re covering the biggies of Foundation, Fear & Faith… yikes!

We’ve had an absolute ball since starting In The Bag PR in 2013. Sure, it hasn’t all been smooth sailing and we’ve learned many valuable lessons along the way, but we’re here, we’re happy and we’re excited for the next chapter!

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