Let Them Bloom

We’ve been feeling very motivational this month here at In The Bag HQ, and we’ve been getting the impression that the brands (and people) we love all need a big, collective cuddle!

(And maybe some wine. Definitely wine.)

If things have been tough for your business this month, look to the sunshine after the rain.

It’s bound to come… even in the UK!


Consistency Culture

It’s not about trying 12,000 things a couple of times.

It’s about doing a couple of things 12,000 times over.

Consistently isn’t the sexiest business tool out there, but it’s one of the most valuable.

Once you’ve got it, keep it.


Your Dream, Or Theirs?

Wow.

This can be one of the most motivating, or most sobering facts about entrepreneurship.

Building your dreams – your business, your family, your life – takes courage.

But when you’re done?

At least your dreams will be yours.

To your success!


Pressure Pays Off

A diamond is merely a lump of coal that did well under pressure.

The retail environment is as challenging as it is exciting. Yet magazines, editors, stylists and influencers are still crying out for original brands and products.

Ride out the pressure, focus on your goals, take incremental – and purposeful – steps towards success.

Let yourself shine!


It’s Already Tomorrow

Just like it’s always five O’clock somewhere, it’s always at least half ahead day in Australia.

So even if today has been rubbish. Even if you’ve felt like giving up. Or even if you’ve had your best day ever and don’t think you can ever top it…

There’s always tomorrow.

And depending on how you look at it, it’s already here 🙂


Inspiration

This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.

The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true.  We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us.  Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.

We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.