The sun is shining, the kids are out of school and the summer holidays are here to be revelled in! So, what’s going on at In The Bag HQ? Christmas of course! As in the world of retail, the world of PR likes to plan far in advance, and the requests for Christmas trends, products and services begin in July.
We research upcoming trends for Christmas so that we can work these into the information we send out to journalists, tying in our clients and their offerings. Our press releases provide photography, prices and links to buy/contacts and any extra info on the products or services. We ensure that journalists have everything they need to plan their features and spreads.
It may seem odd to plan so far ahead, but it pays dividends when it comes to Christmas coverage.
Ho Ho Ho!
We’ve spent the afternoon giving our website a little refresh….hope you like it! Something new is the addition of our 2017 Editorial Product Placement Infographic on our coverage page. Totally blown away with the figures for 2017. We have generated some AMAZING coverage for our clients.
If you are a brand looking to generate more press coverage in 2018 then we’d love to talk to you! Contact our Directors, Sophie Kermani on 07739 554794, or Pippa Gibb on 07970 441046. Alternatively email firstname.lastname@example.org
The top 8 brands on our Editorial Product Placement service have reached nearly 39 million people in live coverage in the last 12 months. Want to reach more customers? And only pay for results? You know where to find us…
We’ve been feeling very motivational this month here at In The Bag HQ, and we’ve been getting the impression that the brands (and people) we love all need a big, collective cuddle!
(And maybe some wine. Definitely wine.)
If things have been tough for your business this month, look to the sunshine after the rain.
It’s bound to come… even in the UK!
Positivity attracts positivity.
Success attracts success.
Thoughts become things so always remember that what you want, wants you.
Want the best. You deserve nothing less.
We can all learn a lot from Tay-Tay.
“The only person you should try to be better than, is the person you were yesterday.”
Forget the ‘competition’.
You do you.
Just like it’s always five O’clock somewhere, it’s always at least half ahead day in Australia.
So even if today has been rubbish. Even if you’ve felt like giving up. Or even if you’ve had your best day ever and don’t think you can ever top it…
There’s always tomorrow.
And depending on how you look at it, it’s already here 🙂
This month has been a monstrous month in terms of coverage for our clients and there’s nothing more extra than putting the circulation stats into our spreadsheets (*spreadsheet geek alert*) and seeing just how many people have been reached and how many people have seen our client’s products.
The Content Marketing Institute tells us that 70% of all consumers prefer getting to know a company via articles rather than ads – and from personal experience we know this to be true. We draw inspiration from magazines, online articles, Instagram feeds, Instagram stories, books, and so much more from the world around us. Advertising in this respect doesn’t seem authentic, we don’t want to be shown a particular view, we want to discover the whole picture.
We work with our clients to show off their inspiring products and collections, putting them in front of journalists and audiences that will take one look and fit them into their trend boards, mood boards, hot lists and style sections.
‘The Death of Advertising’ – announced Tasha on a cold Monday morning. An hour every Monday morning is reserved for post-weekend catch-ups, a quick media review and brainstorming the EPP side of the business.
“How can we get more coverage for our EPP clients?”
“How are we gonna get more brands in front of more journalists?”
“How do you find new brands when shopping?”
“Do you even ever look at adverts?”
And so our discussion around the death of advertising began…
Here at In The Bag PR we pay attention to the way information is consumed, the best way to reach our audiences, and the value we can add to the brands we work with. PR is earnt, we work with journalists to showcase relevant products from our clients, this process is more considered and credible than buying ad space.
Consumers give more consideration to brands that are ‘recommended’ by media, this includes being featured in magazines, included in online gift guides or being reviewed by bloggers and influencers.
It’s not rocket science, it does take time, insight and a little bit of trend-spotting – but there’s nothing better than seeing our brand’s products in gift lists, articles, home inspiration features and spotted lists throughout the press.