Hello Editors! Product PR Gifting Guide For Brands

There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…

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Hello September!

Hello September!

Our quote today is from Albert Einstein, “Creativity is intelligence having fun.”

We hear you, Albert!

Look out for lots of creative insights on our blog and social media over the next few weeks. And if you’re ready to take your brand to the next level, we’re here for a confidential discussion on your situation.

To your success!

The team at In The Bag PR xox


How To Land Amazing Product Placement Opportunities

Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘.
But how does it happen?  Is there a secret recipe for product placement success? And if so, “Argh WHAT IS IT?”
If you’ve ever asked these questions, you’ll love this week’s post! We’re sharing our 4 Step ‘How-To’ formula for getting your products placed in magazines, newspapers, blogs… or anywhere your target market is congregating, wallets open and waiting to buy.
Ready? Let’s go!

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40 Lessons Part 4: The Future

Hi there, welcome to the final installment in our ’40 Things We’ve Learned From 4 Years in Business’ series.

In Part 1 we covered the big topics of Foundation, Fear & Faith, Part 2 covered our lessons on Teamwork & Trust, and last week in Part 3 we talked about our Customers. Go ahead and catch up if you need to 🙂

And so this week, we’re talking about THE FUTURE. And even though things may change, our plans for the future of our business are positively influenced from everything we’ve learned so far on our road to success.

Ready for our last 10 Lessons? Let’s get started!

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40 Lessons Part 3: Customers

Hi there, welcome to Part 3 of our new ’40 Things We’ve Learned From 4 Years in Business’ series.

If you’re new to the blog, last week in Part 2 we shared our insights about Teamwork, and back in Part 1 we covered the big topics of Foundation, Fear & Faith. Go ahead and catch up if you need to 🙂

And so this week, we’re talking about CUSTOMERS. We’ve learned a lot (fun lessons as well as difficult ones) and we’re excited to jump in and share with you today.

Let’s get started!

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40 Lessons Part 2: Teamwork & Trust

Hi there, welcome to Part 2 of our new ’40 Things We’ve Learned From 4 Years in Business’ series.

Last week in Part 1 we covered the big topics of Foundation, Fear & Faith. If you missed it, you can check it out here.

We’re so fortunate – dare we say, #blessed – to consistently work with some amazing people who are at the top of their game. And in year 2 of our business, 2014, we brought more people on board as our client base and service offering grew.

So this week, we’re talking teamwork & trust. Here’s what we learned…

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40 Lessons Part 1: Foundation, Fear… and Faith!

Hello and welcome back to our blog!

This month, we’re doing something really different from our usual posts, by sharing ’40 Things We’ve Learned From 4 Years in Business’.

Today is Part 1 and we’re covering the biggies of Foundation, Fear & Faith… yikes!

We’ve had an absolute ball since starting In The Bag PR in 2013. Sure, it hasn’t all been smooth sailing and we’ve learned many valuable lessons along the way, but we’re here, we’re happy and we’re excited for the next chapter!

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Welcome August!

Welcome August!
Our quote today is from Eleanor Roosevelt, “Do one thing every day that scares you.”
And this month, we’re doing just that by sharing 40 of our best lessons from our first 4 years in business. We’re getting up close and personal, so stay tuned for the series on the blog.

Whatever you have in store for August, whether it be business as usual in the summer sun, or a quieter workload while the children are on holidays, we hope you have a wonderful time!

To your success!

The team at In The Bag PR xox


4 Questions That Need Answering Before You Hire A PR Agency For Your Startup

Just starting your business?  There’s so much advice on every aspect of sales and marketing that it’s very easy to get confused and overwhelmed with all the options available to you.
PR can be a valuable starting strategy for many brands, but it’s definitely pays to know when the time is right for you – for your brand, your resources and your budget.
This week on the blog, we’re discussing *when* a new business should engage a professional PR agency. You may be surprised by our thoughts, so keep reading to get our honest, unbiased advice…
Let’s get down to it…

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How To Get The Best PR Coverage For Your Next Launch

It’s easy to dismiss PR as a bit of a mystery and adopt a, ‘let’s just see what happens’ approach when you’re launching a new product. However the truth is that there are many things you *can* control to maximise coverage.
In this blog post, we’ll cover what you can do before, during and after your product launch that can influence your overall success.

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