When You Need A Specialist PR Agency… And When You Don’t

Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the handlebars. Great times.

So, I have a goal, I have a deadline and I have to be very strict with my training to make sure I’m where I want to be, when I need to be there.

It’s time to decide: do I train at the regular gym down the road, or do I go to the specialist cyclist training centre that’s a little bit further away, a little bit unfamiliar to me, but that specialises in exactly the sort of outcomes I’m aiming too achieve?


4 Types Of PR That Take Months (Or Years!) To Achieve

A young Jamie Oliver was working as a sous chef chef at River Café while the BBC were filming a feature. At the time, the director was looking for the next ‘big thing’ in the TV chef world – Oliver made an unscripted appearance, lit up the cameras… and voilà – he got his first big break!

Fast forward to today, Oliver has sold over 37 MILLION books in 36 different languages. His app has over 12M downloads, he has 37 television titles broadcast globally, 10M unique monthly visitors to his website, the #4 Food Channel on YouTube and the fastest growing drinks channel in the world.

And he’s worth a cool £240 million.


Greetings, November!

Welcome November!

The days are getting crisper and the nights are getting snugglier…and with only 54 days until Christmas you can hardly ignore the temptation to wrap up warm and enjoy the start of the festive season. If you’re looking to get serious about your seasonal PR this year, get in touch with our friendly and knowledgeable team on 01305 458149 for a confidential discussion on your requirements.

To your PR success!

The team at In The Bag PR xox


What Makes A Product Brand Go Viral?

Cast your mind back a few years and a ‘viral sensation’ would have you booking an appointment with your doctor as fast as you can sa— never mind: you get the picture 😉

But these days not only is the term widely understood, it’s widely coveted and product brands would give their last roll of packing tape for their range to go viral.

From Kate Middleton to the Kardashians and every opportunity in between, landing widespread PR coverage can change the turnover and the trajectory of your business.

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Where Do You Want Your Product Brand To Be In Five Years?

“Where do you see yourself in 5 years?” is surely one of the most dreaded interview questions for employees, sending sweat and shivers down the spine in equal measure.
But for entrepreneurs? Totally different story: the question stimulates hopes, dreams, opportunities and goals.
If you want your product business to scale the dizzying heights of global fame, or if you want your brand to generate enough income for you to retire early to a beach in Thailand (mmm, yes please!) then this post is for you.
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Hello October!

Hello October, where did you come from so quickly!?

We’re on the countdown to Christmas (yes, the ‘C-Word’) with only 85 days to go! Keep a look out for some great PR tips on our blog over the next month, we’ve got some great posts lined up.

And if you’re looking to get serious about your seasonal PR this year, get in touch with our friendly and knowledgeable team on 01305 458149 for a confidential discussion on your requirements.

To your PR success!

The team at In The Bag PR xox


Pros & Cons of In-House PR

A few months ago, my friend bought a fancy juicer / steamer. One of those kitchen aid things that cooks everything for you, preserves nutrients, makes you healthy, washes up after you and feeds your cats while you’re away. This machine is incredible. My friend is glowing with plant-powered youth.
Hot on the heels of this undeniable proof, I too bought said wonder cooker. And waited for the results to come pouring in…
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Hello Editors! Product PR Gifting Guide For Brands

There’s a reason you don’t whip an engagement ring out of a grubby paper bag when you’re about to propose. Can you imagine it? No. Diamonds are expensive, precious and the way they’re presented in that very first moment is a gentle tease of the beauty, wonder, quality and price of the ring inside.
The mere sight of that little velvet box can instantly change the emotional – and even the physical – state of the recipient: building curiosity, heart rate, expectation and desire.
With PR gifting, details create the bigger picture. And the way you present your samples and gifts to editors is the promise of things to come.
So do your products belong in paper bag, or velvet box?
Get started with our Product PR Gifting Guide…

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Hello September!

Hello September!

Our quote today is from Albert Einstein, “Creativity is intelligence having fun.”

We hear you, Albert!

Look out for lots of creative insights on our blog and social media over the next few weeks. And if you’re ready to take your brand to the next level, we’re here for a confidential discussion on your situation.

To your success!

The team at In The Bag PR xox


How To Land Amazing Product Placement Opportunities

Every product owner dreams of opening up their favourite magazine and seeing their range displayed proudly under headlines like ‘This Season’s Must-Haves‘, ‘Hot List‘ or ‘Editor’s Picks‘.
But how does it happen?  Is there a secret recipe for product placement success? And if so, “Argh WHAT IS IT?”
If you’ve ever asked these questions, you’ll love this week’s post! We’re sharing our 4 Step ‘How-To’ formula for getting your products placed in magazines, newspapers, blogs… or anywhere your target market is congregating, wallets open and waiting to buy.
Ready? Let’s go!

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