Easter is in the air! We’re feeling happy, relaxed and ready for a change in seasons, that’s for sure!
So before you head off on a well earned break, grab a cup of coffee and spend 5 minutes looking through some of our favourite Easter Marketing Campaigns from the past few years. Enjoy!
1: ASDA’S ADORABLE MOONWALKING CHICK
In 2014 Asda introduced the Asda Chick and his funky moves in this viral video / social media campaign.
2: Heineken FLAVOUR
Heineken put its own spin on the classic Easter motif. Looks good enough to eat. Or drink…
3: JEWEL BAR’s Crème Egg MOJITO
Hold on to your stomachs, in 2013 London’s Jewel Bar unveiled the sickly sweet Crème Egg Mojito. Created by mixologist Jack Williams, the mojito contains a whopping 987 calories (about the same as 5.5 Crème Eggs), the cocktail includes rum and chocolate liqueur.
4: Channel 4 and Windfall Films Take a Look inside…
In a TV first, Channel 4 teamed up with Windfall films in a special Easter celebration of nature’s most ingenious creation – the egg
5: CADbury Eggsplorer
In a natural collaboration opportunity, Cadbury built eggs trails in partnership with properties across the UK to promote a day of sweet family fun.
6: Tesco’s #findtheeggs
In 2013 Tesco teamed up with Google Maps for a fun, interactive Easter Egg hunt. Thousands of chocolate prizes were up for grabs, as well as 50 Samsung Galaxy Tab 2s!
7: Unleash the B&Q in you
B&Q spent £10m on this mega advertising campaign encouraging DIYers to spend their 4 day weekends indulging in some home improvement.
8: And finally…
Virgin Trains turned the tables on the usual ‘kids go free’ campaign to promote that adults travel free on child tickets over the Easter Break. The ad’s Creative Director, Nick Hastings has said the unfamiliar deal will “stand out a mile” (unsure if the pun was intended!)