Thank you to all our clients, family and friends for making 2017 such a wonderful and fulfilling year for us here at In The Bag PR.
We hope you’ve had a delightful Christmas, and are looking forward to bringing the New Year in with a bang!
See you in 2018 xoxo
warm, heartfelt thank you for your support throughout this year.
We cannot wait to do it all again (and more) next year!We wish you a very merry Christmas and a wonderful New Year,
and look forward to sharing more with you in 2018.
There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”
In today’s post, we’re exploring what PR is not.
And straight off the bat, dear readers, PR is *not* advertising.
PR is defined as ‘earned media’, which is arguably the most trusted and credible form of content for a brand. In other words, earned media is ‘king’.
You can pay for all the advertising your budget will allow, but when it comes to influencing buyer behaviour, a well-placed article in a magazine, newspaper or popular blog is where the high conversions really happen.
We can all learn a lot from 1999’s cult-classic teen film, American Pie. Yes, that’s right: things even more business-relevant than late 90s fashion, not playing with your food and always, always locking the door when you’re… ah-hem… you know what we mean.
Mid-way through the film there’s a scene in which mochaccino-drinking sophisticate, Paul Finch asks his pal, Kevin to agree with anything he hears about him. Puzzled, Kevin agrees. Quickly, Kevin’s promise is tested when a fellow high school student – delightfully credited by IMDb as ‘Random Cute Girl‘! – runs over seeking confirmation on whether his friend Finch is… equipped. (You know; ‘trouser-wise‘.)
Bewildered and yet remembering his earlier promise, Kevin confirms the rumour and the girl returns to her waiting friends in a flutter of giggling teenage excitement.
Wow, December… where did you come from so quickly? The ‘tree is going up, we’re dusting off the sparkly baubles and Mariah Carey’s Christmas anthem is about to go on repeat for the next 25 days!
We hope your month is equally festive, merry and bright. To your PR success!
Love, the team at In The Bag PR xox