My Week in an Office – Georgie Daulton

Georgie is 18yrs old and studying English Language, Psychology and Government and Politics A Levels at Weymouth College.

During my week’s work experience at In the Bag PR, I have been given an insight into how a PR agency works to promote its clients through public relations and social media.  It has been really interesting to learn how a PR agency helps businesses to grow and develop and gain exposure to potential customers.

I experienced how the day progresses from scheduling press releases to watching Pippa in conference calls to update clients on the progress being made. It is essential that the agency is in contact with its clients to give input and offer advice, ensuring that the client’s brand is actively moving forward.  Not only is it important to keep a professional relationship with the clients but also with media contacts.

One of my tasks during my week’s work experience was to write press releases for children’s retail brands, these were sent to journalists to try highlight new products in the build up to Christmas.  This was especially important as we know that journalists are looking at Christmas gifts and Christmas is a key time of year for retail brands.  I also undertook some research for potential new clients within the child retail market. This involved looking for brands which fit the agency’s clientele.


When You Need A Specialist PR Agency… And When You Don’t

Let’s just say I’m considering taking part in next year’s Tour de France. Now at the time of writing this, I’ve got nine months to get ready. Only slight glitch is that I haven’t ridden a bike since I was 12. And even then, it was a candy pink townie with rainbow streamers on the handlebars. Great times.

So, I have a goal, I have a deadline and I have to be very strict with my training to make sure I’m where I want to be, when I need to be there.

It’s time to decide: do I train at the regular gym down the road, or do I go to the specialist cyclist training centre that’s a little bit further away, a little bit unfamiliar to me, but that specialises in exactly the sort of outcomes I’m aiming too achieve?


4 Types Of PR That Take Months (Or Years!) To Achieve

A young Jamie Oliver was working as a sous chef chef at River Café while the BBC were filming a feature. At the time, the director was looking for the next ‘big thing’ in the TV chef world – Oliver made an unscripted appearance, lit up the cameras… and voilà – he got his first big break!

Fast forward to today, Oliver has sold over 37 MILLION books in 36 different languages. His app has over 12M downloads, he has 37 television titles broadcast globally, 10M unique monthly visitors to his website, the #4 Food Channel on YouTube and the fastest growing drinks channel in the world.

And he’s worth a cool £240 million.


Greetings, November!

Welcome November!

The days are getting crisper and the nights are getting snugglier…and with only 54 days until Christmas you can hardly ignore the temptation to wrap up warm and enjoy the start of the festive season. If you’re looking to get serious about your seasonal PR this year, get in touch with our friendly and knowledgeable team on 01305 458149 for a confidential discussion on your requirements.

To your PR success!

The team at In The Bag PR xox